Amanda is an action-oriented entrepreneur and a frequent writer and speaker. She focuses her practice on trademark law (obtaining trademark protection for food entrepreneurs) and educating startups about how the law affects their operations and their bottom line.

Amanda is the founder of Good Food Boom and a co-founder of tech startup Starting 11. She is also a legal consultant for academic institutions and the United Nations Food and Agriculture Organization.

Amanda is proud to serve on the advisory board of Midwest Pantry and on the leadership team of WE*, an organization supporting women-led startups in Minnesota.

Call Amanda directly at 612-888-2341, or email her at amanda@jamborheyman.com

Amanda N. Heyman, Partner.

Amanda N. Heyman, Partner.


Read the latest on Amanda here, and connect here.

Listen to Amanda talk with the Food Truck Podcast about trademarks for food brands (Ep. #24).

Listen to Food Sleuth Radio's interview with Amanda about pesticide drift and GMO labeling.

Read one of her three books on organic marketing contracts, farm interns, and family farm employees.

Recent presentations include a panel discussion for women-led startups, a presentation for Vermont Law School on sustainable farm leases, a training session on international organic agriculture laws, and a legal workshop series for food business owners.


Being a 2015 Women In Business Award Winner, Minneapolis/St. Paul Business Journal.

Her three years of service (2013-2016) on the Minnesota Organic Advisory Task Force.

Helping the African island nation of Mauritius create a new organic agriculture legal framework as part of a United Nations FAO consulting project. 

Winning a full scholarship to the University of Michigan Law School (Juris Doctor, 2008).

Being a Badger! University of Wisconsin-Madison B.S. in Journalism & Environmental Studies, 2003.



Has been practicing law for eight years; six of those have focused on food, beverage, and farm businesses.

Previously worked as:

  • A Farmers' Legal Action Group staff attorney.
  • A law clerk for two Minnesota federal judges.
  • A beat reporter for a New Mexico newspaper.
  • A "people person" at a Boston tech start-up.

Is admitted to practice in the State of Minnesota and U.S. District Court for the District of Minnesota.

Is on Twitter @AmandaHeyman and on LinkedIn.