Learn how to strategically grow and protect your food enterprise with smart legal and business strategies at Jambor Heyman's 2015 "Good Food Law" workshops.
In partnership with the Linden Hills Farmers Market, we are holding three happy-hour workshops this winter on topics of interest to food business owners. Good Food Law workshop attendees will have the opportunity to network, ask questions of our law firm team and guest speaker(s), and partake of local food and beverages. Our workshops are limited to 20 attendees and pre-registration is required. The cost of registration ($15) entitles you to a free drink and appetizers.
Click here to register. Space is limited, and our first workshop sold out, so register soon!
The Building & Protecting Your Brand workshop will feature Libby Wyrum, proprietor of food consultancy Frank & Ernest Foods. Libby will share her experience helping local food businesses strengthen and market their brands in the competitive Midwestern marketplace, and will provide practical advice for food business owners looking to invigorate their brands.
The workshop will also feature local brand The Herbivorous Butcher, a vegan butcher shop that recently rocketed to national prominence after a mention on The Tonight Show by host Jimmy Fallon. The Herbivorous Butcher crew will tell the story of how they created their brand, and will be available for a question and answer session.
After a business has invested in building and marketing a strong brand, how can that investment be protected? Jambor Heyman attorneys Jen Jambor-Delgado and Amanda Heyman will explain how your business can use legal strategies to protect your brand. They'll de-mystify the federal trademark application process and will explain the pros and cons of a federal trademark strategy for local food businesses. Join us for happy hour on Wednesday, January 28th from 4 to 6 p.m. at the Birchwood Cafe.
Click here to register for the Building & Protecting Your Brand workshop.
On Feb. 25 - Good Food Labeling (Updated)
Gluten-Free. Kosher. Non-GMO. Organic. Natural. Local. The Good Food Labeling workshop will explain the ins and outs of labeling and packaging good food products.
The workshop will feature Jeff Holmberg, owner of Holmberg Design Co., and the design brain behind well-known Twin Cities food brands Bogart's Doughnut Co., Dogwood Coffee, Brasa, Natedogs, Rustica Bakery, Bliss Gourmet Foods, and more. Jeff and the Jambor Heyman attorneys will offer food business owners practical advice for designing food product labels that are simultaneously attractive, effective and legally compliant.
The workshop will cover the current state of the law on food labeling, identify pitfalls to avoid in label design, and will answer common questions related to labeling specialty food products. Join us for happy hour on Wednesday, February 25th from 5 to 7 p.m. at Common Roots Cafe.
The Building Successful Business Relationships workshop will feature Mike Rakes, owner of local feta cheese spread brand Philia Foods. Mike, a 2014 Minnesota Cup Semifinalist who has taken his brand from the farmers' market to over 70 regional retail stores, will share his experience creating successful relationships with key players in the good food business universe.
Jambor Heyman attorneys Jen & Amanda will provide attendees with useful strategies for using contracts to create a roadmap for a mutually beneficial business relationship and will explain how to identify and improve contract "danger zones" that can open food businesses to legal liability and expense. Join us for happy hour on March 31. Time and location TBA.